The complete guide to communicating value to executives and driving renewals

If you’re a Customer Success Pro ready to turn your customer updates into powerful business stories, this handbook is for you. In this practical, high-impact resource, you’ll learn how to connect product outcomes to executive priorities, prove measurable ROI, and tell stories that influence renewals and expansion.

Inside, you’ll learn how to:

• Use the Executive Lens to translate your work into business outcomes that matter
• Apply the Value Sandwich Framework to structure every customer story with clarity and confidence
• Prove ROI even without dashboards using financial, operational, and emotional impact metrics
• Craft renewal-ready narratives that build trust, strengthen relationships, and position you as a strategic partner

Whether you’re preparing for a QBR, renewal, or executive presentation, this handbook will help you shift from reporting results to communicating impact — the kind of storytelling that moves decisions and earns credibility.

Bonus: Includes 3 interactive worksheets to help you practice your value storytelling frameworks and create your own executive-ready success stories.