The CS Revenue Framework:
The 3-Step Value System for Renewals and Revenue Conversations
Renewals should not feel stressful, last minute, or reactive. They are only stressful when value has not been clearly communicated.
If you are scrambling at renewal time, reacting to objections, or struggling to justify pricing, the problem is not your product. It is how value is being communicated.
In this free live masterclass, you will learn a practical 3 step value system to reduce churn, build proactive renewal strategies, and lead revenue conversations without feeling salesy.
This is not a nice to have. If renewals matter in your role, you need this framework.
Save my seat!
Anika Zubair
Top 25 Customer Success Strategist 2022 & 2023 by SuccessCoaching
Do any of these sound familiar?
You only start talking about renewals when the renewal date is close.
Customers focus on bugs, requests, or features instead of outcomes.
Renewal conversations feel awkward or reactive.
Leadership asks about churn risk or expansion potential and you do not have a clear answer
This is not a performance problem.
It is a value communication problem.
When value is unclear, renewals are always at risk.
You are most likely missing the secrets I will reveal in my LIVE masterclass.
Reserve your free seat
"I wish I had worked with Anika sooner, but better late than never"
- Jane Kang
"From unprepared to using success plans in every call - Thank you!"
-Â Larissa Donald
"Anika helped me uncover blind spots I didn’t even realise I had"
-Hala Alsagheer
Join The Masterclass
Don’t miss out on this unique opportunity — sign up free today!
During This Free Masterclass, You'll Learn How To:
Turn Renewals Into Revenue Conversations
Position expansion naturally by grounding conversations in value, not selling.
Communicate Customer Value Clearly
Use a simple 3-step system to connect product usage to measurable customer outcomes.
Build Proactive Renewal Conversations
Identify risk earlier and guide customers strategically long before renewal discussions begin.
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SECS
The Step-By-Step Framework
You've Been Waiting For:
A Formula For Every Step
A proven formula to guide you through every step of driving success, from building customer value to maximizing revenue growth.
Commercial Minded
Unlock your potential with a commercial mindset—drive revenue, align strategies, and deliver measurable business impact as a CS Pro.
Stop Imposter Syndrome
Overcome imposter syndrome and build the confidence to own your success, drive revenue, and thrive as a CS Pro.
LIVE TRAINING
Why Attend Live?
The energy in this session will be worth you attending LIVE!
This is a live session where you will:
• Learn a practical framework you can apply immediately
• See real examples of value-driven renewal conversations
• Walk away with clearer direction on what to focus on now
If renewals matter in your role, this session will change how you approach them.
MEET THE HOST
Learn Best Practices From an Award-Winning CS Leader
Since 2012, Anika has helped 1000s of CSMs hit over 120%NRR by hifting conversations from reactive problem solving to outcome driven value communication.
She has worked with global CS teams across the US, UK, and Europe, teaching CSMs how to build renewal and revenue conversations that feel proactive, confident, and grounded in customer outcomes.
In this free masterclass, she will share the same value framework she uses with her paid coaching clients and enterprise teams.
Anika has been recognised by
Join The Masterclass
Don’t miss out on this unique opportunity — sign up free today!
